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Post Production
and Release
Once the client approves the draft version. Our quality control unit does a detailed quality check of the project to ensure that there are no errors. Subtitles are usually created at this stage. Once the quality check is complete, the design team creates social media assets such as thumbnails while the producer gets the video ready for delivery to the client.
Draft Animation
The project moves into animation production where our animators bring the story to life through animation. A draft video of the animation is created and the client gets an opportunity to further tweak and refine the video with our team.
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Screen designs
and Animatic
Once the storyboard has been approved by the client, the team creates full-color screens of each key frame as outlined in the storyboard. These screens are overlaid onto the voice over and the music is selected for the production so that the client may be able to visualize what the finished product will look like. We usually recommend rigorous feedback from stakeholders at this stage as it is much easier to incorporate changes at this stage.
Storyboard and Voice over
Once the script and the mood board are approved, a detailed storyboard is created and shared with the client. The producer auditions for voice over options and shares up to three shortlisted samples with the client to review and select.
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The script and research team conduct detailed research on your subject using our behavior change methodology. If your project calls for it, we include consultancy with technical experts and work with the client to refine their thematic outlines and develop them into animation ready scripts. The creative team develops a series of mood boards to best reflect the visual vision of the script. These include the color palette, the visual style, character and environment design, font and text scheme, and the motion style.
