When it comes to communication and messaging, video has proven time and again to be one of the best ways to engage with an audience. The rise in social media has only aided the popularity of video to share ideas, stories, and concepts.
Companies have different choices when investing in video design services. From live-action videos to animation, there are a variety of different styles and budgets to work with.
Now, more than ever, marketers have an unprecedented choice in how they can design their videos.
From motion graphics to character animation, the choices may seem overwhelming at first - but knowing what type of video is best for your budget will ensure you get maximum return on your investment.
Here's a guide for understanding the difference between motion design and character animation and how to choose which one is best for your business:
Why Animation Is Worth The Money
It's easy to think that live-action video is the better option. After all, live video can portray human emotion and real-life scenarios, whereas animation feels fake and unengaging, right?
In reality, animation has proven to be one of the most effective ways to engage with an audience.
People are drawn in by the excitement and energy of video, which has led corporations to look for new ways to portray their message through animation. It's no longer just for children's shows - it's evolved into a medium that can help bring your brand to life.
Animation allows you to convey messages that may be more abstract or complicated in live-action videos.
Communication of difficult concepts is more effective through animation, as it allows the audience to focus on the message without becoming distracted by what's happening on screen.
Motion Animation vs. Character Animation
For animation, there are two main types of design: Motion Graphics and Character Animation. The best option for you depends on your budget, goals, and messaging.
Motion Design is the process of animating graphics to create a visual scene over a background. It's often used in commercials and video advertisements to communicate a product or service more effectively - while also adding a new dynamic to a traditional medium.
Character Animation takes the power of Motion Design and adds a "beyond reality" element to it. This animation takes motion design elements such as graphics and text, Character Animation and builds 3D characters that take on a life of their own, including dialogue and human emotion.
Choosing The Right Animation Type For Your Business
Animation is an investment - so which type you choose depends on how big your marketing budget is.
Character animation requires more time and expertise to bring to life, so it is often a larger investment per minute of animation.